Insights & Stories

Celebrating Hawaii with UBAE Hawaii

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July 11th, 2024

UBAE founder quote UBAE founder quote

Small businesses are the backbone of Hawaii’s vibrant community, which is why Bank of Hawaii has teamed up with Mana Up, a local accelerator initiative. This collaboration is designed to empower entrepreneurs to thrive and succeed, with a mission to diversity the local economy for future generations. Together, we’re helping elevate local businesses through strategic programs, such as an executive mentorship program and a series that showcases entrepreneurial stories, highlighting the dynamic, flourishing business landscape within our island home.

Celebrating Hawaii with UBAE Hawaii

Known for its innovative and delectable ube-infused desserts, UBAE Hawaii offers a unique twist on traditional Filipino flavors, bringing a taste of the Philippines to the local community and beyond. Their commitment to quality and authenticity is evident in every bite, as they use only the finest ingredients to craft their signature ube cheesecakes, cookies, and other delightful treats. Beyond their culinary creations, UBAE Hawaii is dedicated to fostering a sense of community, celebrating cultural diversity, and creating a welcoming environment for all who visit.

Founded by Adrienne-Joy and Jeremy Jataas, UBAE Hawaii has garnered a loyal following, thanks to their passion for sharing their culture and dedication to excellence. The wife-and-husband duo continuously strives to innovate and expand the menu, offering seasonal specials and new products that keep customers coming back for more. At UBAE Hawaii, the goal is to create memorable experiences that bring joy and a sense of togetherness. Whether a local resident or a visitor to our island home, UBAE Hawaii invites everyone to indulge in the rich, vibrant flavors of ube and experience the warmth of their aloha spirit.

“We’re proud to share our Filipino heritage with the community through the magic of ube,” shared Adrienne-Joy and Jeremy. What began as a way to introduce friends to this delicious purple yam delicacy and share yummy treats has flourished into a successful business that’s fostered a deeper appreciation for Filipino cuisine.

Help Celebrate Hawaii: Shop Local

Supporting local has never been more impactful than it is today. Learn more about Mana Up and UBAE Hawaii and shop local products in the Bank of Hawaii x Mana Up Collection.

About Bank of Hawaii x Mana Up

The Bank of Hawaii x Mana Up collaboration aims to spotlight Hawaii’s thriving entrepreneurial ecosystem and elevate local companies to new heights. As the exclusive Mana Up partner at the Founder Level, Bank of Hawaii supports key strategic programs, including an exclusive executive mentorship program and a platform for sharing the stories of local entrepreneurs.

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